- Brand Story
- Behind BDEUS
Designed for pets, by pet parents.
In 2017, a group of friends who worked at one of the biggest mattress brands in the world met with one goal in mind: to change the way people shop for their pets. They were newly minted rescue parents who had searched high and low for the perfect bed — one that was easy to wash, comfortable, scratch-resistant, eco-friendly, and affordable. More importantly, they sought out brands that gave back to same rescues where they had adopted their own puppies. When they couldn’t find one that checked all the boxes, they knew right away what they needed to do. After years of meticulous planning and development, BDEUS was born.
Now, BDEUS is at the forefront of engineering the highest-quality luxury products to make canines everywhere feel right at home. Our entire catalogue is designed with your dog in mind. For Gunner, your outgoing Lab who loves belly rubs. For Ellie, your confident Golden Retriever who always curls up by the window during rainstorms. For Bagel, your energetic Beagle who loves to nap. Our products are made for pets of all sizes and personalities, combining our founders’ years of expertise producing premium sleep products with plenty of trial and error — until we get unanimous licks of approval from the votes that matter most.
Our proudest accomplishment? We donate a portion of all proceeds to shelters around the world. Rescuing a pet doesn’t just save their life — it gives them a home. We’re committed to breaking the cycle of pet overpopulation and giving dogs of all ages the ability to be part of a family who will love them unconditionally.
When you welcome a new pet into your home, your family gets a little bigger (and fuzzier). We’re here to empower you to buy the highest-quality items for your four-legged family member — because family deserves the best.
The values we live by
The best materials for comfort and health. Showing your pet how much you love them starts with the basics: exceptional products that improve their quality of life. Our pet catalogue features comfortable, hypoallergenic, and eco-friendly materials that promote better sleep and well-being for your dog (and Mother Earth). Plus, they’re up to scratch — designed with durability in mind, our beds hold up to clawing and biting and are built with materials meant to last.
Superior testing and functionality (and dog-approved!). As pet parents ourselves, we’re always thinking about the ways that pet products fall short — and how we can fix them for you. With this mission in mind, we crafted our dog beds with four-inch gel memory foam and high- density orthopedic foam for unmatched comfort. Even better is that our dog bed covers are spill-resistant and machine-washable, so you can easily add it to your laundry routine. We also always test our products for chemicals and other harmful substances to make sure they’re safe
for your pet and other humans in your home. The bottom line? We make sure our own pets love our products before we pass them on to you.
Eco-friendly, recyclable materials for a healthier pup and Mother Earth. When we started BDEUS, we knew that saving dogs from rescues and creating best-in-class pet products were only a part of the bigger picture. That’s why we brought on a team of experts to help us develop the gold standard of eco-conscious, 100% recyclable, BPA-free materials for our products and packaging alike. We make our pet beds and other accessories with materials that would otherwise end up jamming up a landfill or polluting our oceans. (By the way, our products and packaging are FSC-certified!) At the end of the day, our home — Mother Earth — needs our undivided attention, too.
A careful eye for aesthetic design. We believe in functional designs that look great and can easily change to meet your needs. We work with top-tier designers to make all of our beds and accessories available in multiple sleek, eye-catching colors that will elevate your pet’s look. Not only can you shop for pet products that match your existing home color schemes, but we’ve made it easy for you to switch things up — our dog bed covers are removable so you can add a new pop of color to your dog’s room any time. Want to personalize it with your dog’s name, a heart, or other note? We offer custom engraving so you can make your own one-of-a-kind gift that your pet is sure to love.
Dogs are more than a best friend — they're family. Our products are crafted with love, care, attention to detail, and quality so you can show your pet who matters most.
BDEUS was founded in 2017 with the goal of designing best-in-class pet products to make canines everywhere feel right at home. Not to brag, but we believe we’re well on our way to accomplishing this, along with supporting rescue shelters around the world and saving Mother Earth.
At BDEUS, our guiding stars are:
- Using the best materials for your pet’s optimal comfort and health.
- Ensuring that all our products meet the highest safety and quality standards while remaining functional and long-lasting.
- Saving the planet (as well as pups) with eco-friendly, 100% recyclable, BPA-free materials.
- Designing sleek, personalized products that can both stand out and match the fit and feel of your home at the same time.
We conduct all of our operations — from concept to design to production — in-house to ensure that we can keep our standards high and price-points affordable. We wouldn’t be where we are today without our first-rate manufacturing and design teams.
Our founding team members have a collective 30+ years of experience in mattress production, 1500+ retail stores, and more than $600 million revenue per year. Now, the BDEUS manufacturing team spans 6 global production facilities that add up to 7.3 million square-feet of production space. We keep production within our facilities to ensure:
- Total supply chain management in our vertically integrated facilities to ensure quality control at every step of production.
- Fair labor practices (including safe, above-average working conditions and living wages) for our team of more than 6,500 skilled staff members.
- High-end products that won’t break the bank.
Original Designs For Every Home
Elevate your home with our sleek designs that add luxury — without the price tag. We work with our own in-house team of professional designers to perfect styles for foolproof functionality and a high- end feel.